We’re preparing for a holiday shopping season unlike any we’ve seen before. And as marketers, sales professionals, or leaders of IT organizations, we have to ask new questions and seek new solutions to ensure we make the most of what is sure to be a challenging period.
If you make the right preparations, you’ll see greater returns than the competition.
INCREASED SPEED TO SALE
If you craft an intuitive shoppers journey leading your buyers towards a great product experience you should expect to see faster sales cycles. When buyers can find what they want, see it and get their questions answered, they will be able to make a confident purchase decision faster.
HIGHER CLOSE RATES
Similarly, buyers gain confidence in a sophisticated presentation of a product. They appreciate the thoughtfulness and the ability for the experience to make them comfortable in their purchase decision. Combined, this leads to more buyers deciding to buy than to wait or continue shopping.
FEWER PRODUCT RETURNS
Better yet, shoppers who do purchase are less likely to return what they bought. Why? When a site answers buyers questions, visually showcases products and options, and allows them to preview their purchase they are much more informed as to what they’ll receive. Rather than hoping it meets their needs buyers have assurance that they’ve selected the options to fit their unique set of requirements - thus, fewer returns.