We’re preparing for a holiday shopping season unlike any we’ve seen before. And as marketers, sales professionals, or leaders of IT organizations, we have to ask new questions and seek new solutions to ensure we make the most of what is sure to be a challenging period.
To help get you started, here are three things you should be doing as you look ahead towards this holiday season.
INVESTING IN A BETTER ONLINE EXPERIENCE
A website should be an ongoing program, not a static project in every marketers plan. Your site is the single most powerful touchpoint you have. Ensure you are offering your buyers an intuitive journey that helps them find what they are seeking easily. Answer their questions, meet their expectations, and put your best foot forward.
BUILDING THE BEST EXPERIENCE FOR YOUR PRODUCTS
A key to a great revenue generating website is that it can present your products in the best light. This means that buyers have a full perspective of the product, available options, and an ability to preview the exact product before they prepare to buy it. (This is what the ATLATL Visual platform helps you do)
PREPARING FOR A SURGE IN ONLINE TRAFFIC & SALES
If you build a journey minded site, and invest in presenting your product in the best light, you need to be sure you can empower your customers to buy. Connecting the shoppers experience to completing commerce to the final mile of delivery is the key to a happy customer.