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How to Get Started with 3D Commerce: How Does 3D Configuration Work in eCommerce?

This is Part 3 of the 5 Things You Need to Know About Visual series. Click to see parts 1 and 2.

Initial reactions to 3D configuration are usually along the lines of “that’s so cool!” Second reaction - how do you do that?

We will spare you the highly technical explanations for now, but let’s take a peek behind the curtain of the world of 3D commerce and bringing products to life online. 


How Does 3D Configuration Work?

3D configurators use product files and specifications to create high fidelity renderings of your products. It’s not magic, but the results are often magical. ATLATL’s team of 3D experts are the best in the business and ready to make your products look stunning online. Whether you have 3D files ready to be utilized or you are starting from scratch, our team will be with you every step of the way to make sure that your products look as good on your website as they do when the customer receives them. 

3D configuration software

3D visualization and configuration software gives buyers the ability to view and zoom products in an immersive setting. These up close views increase buyer confidence in what they are purchasing, while also highlighting the features that add value to a product. For product lines with multiple color, texture, or feature options, 3D configuration technology puts the exact product a buyer is looking for at their fingertips; no more questioning what it will actually look like when it arrives. 

For brands looking to implement 3D, a product visualization platform or visual configuration software allows the 3D models to be designed, housed, and distributed with a single tool and support team. While the primary use of the 3D models may be for ecommerce, there are many applications for using 3D configuration technology across your digital platforms, including social media, advertising, website creative, and even within physical retail!  

Using ATLATL’s visual platform, you have the freedom to choose how hands on the ATLATL team will be throughout your process. If your team is comfortable with the tool and building models, you can choose a more self service approach to the platform, or our team can guide you through the process from design to launch to regular updates and training. 

Best of all, our product configuration software integrates seamlessly into your current website and 3D configurator for ecommercecommerce platforms, which means you can get up and running quickly without a tech stack overhaul. These integrations also allow for easy updates to product offerings and features, saving your team time, effort, and money when changes need to be made. 

Implementing a 3D experience for eCommerce may seem like a daunting task, but with the right team and the best configuration technology, your customers will be shopping in 3D in no time at all.

Visit our demo library today and chat with one of our visual experts to find out more about 3D for eCommerce. 

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