This is Part 4 of the 5 Things You Need to Know About Visual series. Click here to start from the beginning of the series.
We’ve covered why visual makes a difference in ecommerce, what 3D configuration is, and how it works. Now let’s talk about what adding product visualization technology to your brand experience will do for your bottom line.
How Does Visual Commerce Help My Brand?
Shoppers don’t want to be sold to, they want to buy, and buy on their terms. Brands can create a satisfying buying experience for shoppers by empowering them to do their own exploration and evaluation of products, in much the same way that they would by checking out an item in store. Adding augmented reality to the mix delivers the ultimate online buying experience by showcasing a customer’s exact product selection in an environment of their choosing. By improving the online buying experience, brands will see greater conversions, increased customer satisfaction, and lower returns. Research has also shown that incorporating 3D and augmented reality elements into the ecommerce experience delivers higher cart values. 42% of buyers are willing to pay more for a product that they can experience in 3D or AR.
For configurable products, allowing shoppers to see how additional features, options, and add ons function and fit with primary purchase not only drives more clarity around product offerings, but increases the likelihood of additional purchases by showing the buyer how to get the most value out of their purchase.
The benefits of visual configuration are not limited to the front end sale, however. Product visualization and configuration provide high quality product imagery without the time and expense associated with traditional photography and videography. While photos and video are largely limited to the angles and product configurations captured on the day of the shoot, visualization software allows teams to quickly and easily add and exchange colors, textures, options, and features to a full product line up; no photoshoot required. Have a special edition item or style available only for a short time? Easily add the file to the configurator and have it live on the site in no time. Once your products are live, you will also start receiving actionable insights into your buyer’s visual journey, and the products and configurations most desired by your customers. Stay ahead of the curve and ahead of the market by providing the most desired items now, and the latest trends tomorrow.
The landscape of ecommerce is evolving at a rapid pace, bringing with it more decisive consumer demands for improved experiences. Deliver a better buying experience and a stronger bottom line with ecommerce powered by 3D visualization technology.