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Learning the Lingo: What is a 3D Visual Configurator?

What is a 3D visual configurator? Product configurator for ecommerce



3D Visual Configurator [noun]:  an immersive tool that uses interactive 3D models to showcase product features and options, often used in an ecommerce or digital marketing setting

Most marketers are familiar with the concept of 3D images, and have seen them used across platforms for a variety of purposes. But fewer of those marketers have looked into what it takes to bring a 3D product model to life, or to gain the greatest advantage from using 3D in ecommerce or digital marketing.

What is a 3D Product Configurator?

A 3D product configurator, or 3D visual configurator, is an immersive tool that uses high fidelity 3D models to allow ecommerce shoppers to view products in detail and select options such as colors, materials, and accessories. As these selections are made, the model will update to reflect the changes and allow the shopper to see their choices as they will appear on the final product. Options can be as simple as only selecting a color, or as complex as designing a customer motorcycle or boat. 

Want to see more examples of 3D product configurators? Head over to our demo library and create your own boat, bike, guitar, or motorcycle!

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