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DIGITAL TRANSFORMATION

October 12, 2020

Photography vs. 3D Visualization: How Much Information Can Be Conveyed

Opting for either 3D visualizations or photographs for your product marketing takes thought. Read More
October 7, 2020

Q4 is here... So what now?

Several months ago, we were early in a national shutdown amidst the rapidly escalating pandemic. I wrote then, as we were entering Q2, that “what you do now will determine... Read More
September 29, 2020

Holiday 2020: Benefits if you prepare

We’re preparing for a holiday shopping season unlike any we’ve seen before. And as marketers, sales professionals, or leaders of IT organizations, we have to ask new... Read More
September 22, 2020

Holiday 2020: What You Should Be Doing Now

We’re preparing for a holiday shopping season unlike any we’ve seen before. And as marketers, sales professionals, or leaders of IT organizations, we have to ask new... Read More
July 22, 2020

AR: The Silent Sales Closer

Augmented Reality, or AR, has been a buzz worthy topic for years. We continue to see it advertised but often dismiss it as yet another marketing gimmick. So why should we... Read More
July 21, 2020

Customization... Personalization... What’s the difference?

If you’re like me, you often have used these terms interchangeably. The nuances between customized and personalized can seem small, but as you think about the experience... Read More
June 9, 2020

Balancing Visual Quality Against Load Times

When adding 3D visualization to a site, load times are of paramount concern. The highest quality photo-realistic visuals of a product will add no value if the consumers... Read More
June 3, 2020

4 Considerations for Serving the VISUAL Consumer

Creating Visual Experiences should be a natural part of the way you present your products. But in today’s age you need to think through how to do so in the digital... Read More
May 27, 2020

From Steady to a Sudden Stop

Since late Q1, most of the global workforce has been secluded inside their homes. The only outlets to maintain “business as usual” are the digital connections through... Read More
April 27, 2020

Are You Retreating?

Retreating or advancing? Read More
April 16, 2020

Winning on Visual Experience

Looking to maximize your visual investments? Here are some helpful ways to ensure you’re creating visual experiences your buyers will approve of:  Read More
April 10, 2020

Welcome to the first full week of Q2. Don’t waste it.

We entered this quarter with the world abruptly being put on pause. For most of us the plans we’d made and the goals we wanted to achieve seem like impossibilities at this... Read More

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